Webinar “Not Just Followers, but ‘Your People’: How to Nurture and Grow a Community Around Your Brand or Media”

People are increasingly coming to media platforms not only for content, but also for a sense of belonging. How to understand their expectations and create a space they’ll want to return to — we’ll discuss this during the webinar “Not Just Followers, but ‘Your People’: How to Nurture and Grow a Community Around Your Brand or Media”.

At this free webinar, we’ll cover:

✔️ Why media need communities and how they differ from audiences

✔️ How the Community Canvas tool works

✔️ Types of communities and platforms for managing them

✔️ A brief community-building plan and role distribution

✔️ Content formats and activities for communities

✔️ Measuring the effectiveness of a community

✔️ Experience of Ukrainian media and organisations

Useful for:

• Editors and SMM specialists who are looking for a more engaged audience

• Communication teams of organisations and initiatives

• Those who manage social media pages and want to turn followers into a community

When: The webinar will take place on 30 October 2025, 17:00–18:00 Warsaw time, 18:00–19:00 Vilnius time.

About the speaker:

Olena Dub – co-founder of the Ukrainian professional SMM community “Talks for NGO & Media”, which unites over 200 specialists managing social media for Ukrainian media and NGOs. Since 2015, she has conducted trainings, consultations, and mentoring programmes for civil society organisations and media in Ukraine, Belarus (in exile), Moldova, and Latvia. As a consultant, she has worked with Internews Network, Thomson Media, Thomson Reuters Foundation, BAJ, and Fondation Hirondelle.

REGISTRATION

Registration deadline — 29 October 2025, 16:00 Warsaw time, 17:00 Vilnius time.

Organiser – Human Rights Initiative “Journalists for Tolerance”.